Saffola Masala Oats is looking for India’s most creative twist on the humble oats bowl — and your city’s flavors could earn you a spot in a real TV ad.
There’s a new challenge taking over Indian kitchens — and it has the most delicious premise. Saffola Masala Oats just launched Bowl Apna Apna, a nationwide campaign inviting you to reimagine your oats bowl with the spirit of your city. Whether you’re from the bylanes of Old Delhi or the filter coffee lanes of Bengaluru, your flavors belong in this bowl — and possibly on screen alongside celebrity chef Kunal Kapoor.
How to enter
1 – Cook your bowl
Start with a pack of Saffola Masala Oats and add whatever makes your city’s cuisine unmistakable.
2 – Capture it
Snap a photo or record a quick video of your creation — the more drool-worthy, the better.
3 – Submit & enter
Use the official contest link, scan the QR code from packaging, or WhatsApp “Hey” to 8976921539.
Your bowl could be on TV. 🎬
The winning entry gets featured in an actual Saffola Masala Oats advertisement — filmed alongside Chef Kunal Kapoor. Don’t wait for someone else to represent your city.
