Talented Agency has created a wonderful narrative with their delightful campaign ‘The bank of small wins‘ to highlight collab between Britannia Good Day and Myntra. Mr. Money Ratnam introduces us to a wonderful opportunity to seek our love for finding forgotten money in our pockets. This illustration is an example of what can be expected of advertising brands in the future.
This promotion aims to resurrect the joy of small wins for a whole new generation. Talented Agency turned to Britannia Good Day – India’s favorite cookie brand, that it is all about celebrating the small wins, and asked them to put their money “where their mouth is… or where their consumers’ pockets are“.
‘The Bank of Small Wins’ and Britannia Good Day printed their currency (worth ₹15 Lakhs) in denominations ranging from ₹10 to ₹2000. Each denomination is adorned with designs inspired by the memorable packs of Britannia Good Day and stuffed into lakhs of pockets across India. As of March 10th, they have stuffed 10 Lakhs of worth money in 1 Lakh pocket across Myntra’s collection.
Every note from The Bank of Small Wins is redeemable for actual currency (through a UPI cashback). In an exciting tease, Britannia Good Day has also hinted at the possibility of a massive ₹50,000 note hidden in one of these pockets, somewhere!
To summarise, a random collection of lakhs of people are about to reach their pockets thinking they’re having just another day, but instead end up having a Good Day. New Pockets, Old Pockets, and Preloved Existing Pockets are being re-monetized with currency from The Bank of Small Wins.
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